About the role
Rootline is building modern payment infrastructure for the EU market, and we're bringing on our first Business Development hire. This is a founding role: you'll build our outbound engine from the ground up, and you'll shape how we prospect, qualify, and win for years to come.
We're a small group of fast, talented people with a clear goal — to build the next big fintech success story. We move quickly, we experiment constantly, and we've built an AI-first way of working into everything we do, including how we prospect. If you want a job where the playbook already exists, this isn't it. If you want to write the playbook, keep reading.
What you'll do
Build high-volume, high-fit outbound pipeline across the EU market through cold calling, cold email, and LinkedIn outreach
Design, launch, and continuously optimize outbound sequences and campaigns using modern sales engagement and AI tooling
Take a sharp, analytical approach to account mapping and target list building based on our ideal customer profile
Multi-thread within target accounts, engaging multiple stakeholders per deal across channels
Work closely with Sales and Marketing to sharpen messaging and targeting as we learn what converts
Keep pipeline and activity data clean and accurate in the CRM
Help hire, coach, and eventually lead the SDR/BDR team you started
What you bring
1–2 years of experience as an SDR, BDR, or in a similar outbound/lead-generation role
Hands-on experience building outbound sequences and campaigns
A creative, take-initiative mindset — you spot a better way and just try it
A true team player who's quick to jump in, share credit, and help others win
Not afraid to ask — for help, for feedback, for the deal
A doer: you'd rather ship something imperfect today than plan the perfect version for next month
Genuine enthusiasm for cold calling and the hustle of building something from zero
Strong communication, active listening, and organizational skills
Fluent English
Nice to have: Dutch and/or German
Nice to have: experience in payments, fintech, or B2B SaaS sales
Where you're based
This role is based in Amsterdam (hybrid), but we're open to hiring from anywhere in the EU for the right person.
Why join Rootline
Be the first BDR/SDR hire at a fast-growing fintech startup, with direct impact on revenue from day one
A young, fun, high-energy team — talented, quick, and genuinely excited about what we're building
An AI-first way of working: modern tools, fast iteration, no legacy baggage
A clear growth path into Team Lead / Sales and Business Development Manager as the team scales
High autonomy and ownership from day one — this is your pipeline, your playbook, your team to build
Also searched as: Sales Development Representative, Business Development Representative, Outbound Sales, Lead Generation, Fintech/Payments Sales, EU Sales Development
Rootline is an equal opportunity employer building modern payment infrastructure for the EU market.