Scaling Hospitality Payments
About
Orderli is a hospitality-tech platform that enables QR-based ordering and payments for restaurants, bars, hotels, festivals, food courts, and franchise operators.
“Rootline helped Orderli replace unstable third-party integrations with a unified, scalable payments infrastructure, restoring data trust, elevating customer experience, and unlocking international expansion making payments a core part of their business.”
Maurits Franken
,
Co-founder at Orderli
The Challenge
Orderli launched in 2019 as a QR ordering company. When COVID-19 hit, adoption surged. But as Orderli expanded into more complex setups, from individual restaurants to franchise groups and multi-vendor food courts, payments started falling behind the pace of growth and none of the PSPs were there to help.
The stack they had wasn’t built for this kind of complexity. Payment flows were fragile and needed frequent attention. When something broke, it showed up immediately at checkout, causing friction for customers and support pressure for partners.
Behind the scenes, reconciliation was slow and heavy. Each month meant manual work to verify payouts and clean reports.
The Opportunity: A Fundamental Shift
A key realization changed how the team approached the problem: patching a fragile system would only delay the inevitable. To support true scale, Orderli stopped looking for quick fixes to keep payments running and started looking for a partner to rebuild the foundation entirely. They didn't just need a provider; they needed infrastructure.
The Solution: One API for Every Layer
From the start, Rootline’s approach was designed to reduce complexity, not add to it. Instead of requiring Orderli to manage multiple providers and brittle connectors, Rootline offered a single API that covered every layer of the payment flow: checkout, routing logic, vendor onboarding, reconciliation, and payout visibility.
Solving the Multi-Vendor Puzzle
The complexity of Orderli's environment, specifically food courts, meant that a single customer order often contained items from multiple vendors. Traditionally, this created a reconciliation nightmare where finance teams had to manually split lump sums and trace funds days later. Rootline automated this entirely. The system now splits the funds at the precise moment of checkout, routing the exact amounts to the correct vendor accounts instantly while simultaneously stripping out Orderli’s platform fee.
Unified Infrastructure
Switching to Rootline meant Orderli didn’t need to build separate integration's for simple restaurants vs. complex food courts. Once the foundation was in place, new setups could be rolled out with minimal additional effort.
Automated KYC
Rootline’s automated KYC removed one of Orderli’s biggest bottlenecks, allowing vendors to onboard instantly without manual compliance checks.
Hands-on Partnership
Rootline actively supported the roll-out, making the integration feel less like a vendor swap and more like building the next version of Orderli’s platform together. After migration, Orderli was set up with a stable backbone they could confidently scale with.
The Operational Unlock: Reclaiming Time & Trust
The difference was visible immediately. By moving to a "correct-by-default" transaction model, the Orderli team no longer needed to rebuild reports manually.
7 Days Saved Per Month: Orderli reclaimed over a week of work every month that was previously lost to manual reconciliation. That is time now spent on innovation rather than spreadsheets.
Zero-Stress Reporting: Payment data became reliable without second-guessing.
Smoother Operations: Restaurant partners experienced faster onboarding and consistent payouts, significantly strengthening Orderli’s retention and reputation with large hospitality groups.
400% payment growth: Orderli was able to grow their overall payments volume by 400% in a year because they could offer their payments solution to all their partners without worrying about operational costs.
The Strategic Impact: From Cost Center to Growth Engine
Rootline didn’t just fix an operational pain; it provided strategic leverage. With a reliable foundation in place, payments shifted from a source of noise to a core driver of Orderli's business model.
Scalability by default means Orderli can now confidently deploy into new regions and hospitality formats without worrying about technical constraints. Furthermore, the shift to clean, granular data has turned payments into a source of genuine business intelligence. The team can finally dig deep into margins and revenue streams, spotting trends that were previously hidden by bad data. Ultimately, Orderli has regained control of the entire flow, allowing them to adapt their financial structure as the platform, and their strategy evolves.
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