From manual payouts to full transparency

The challenge: a fragmented setup

Preo’s early setup reflected a classic challenge, balancing rapid growth, limited resources, and rising compliance demands. With limited resources, managing compliant payment flows became increasingly difficult.

The setup was essentially functioning, but relied heavily on manual processes and lacked visibility. Handling payments for multiple vendors at large events (like festivals) involved manual payouts and time-consuming reconciliation. To scale further, Preo needed a system that could bring structure, automation, visibility and control to every transaction which wasn’t an opportunity on their past system.

The opportunity: simplifying the complex

Handling payments across large-scale events is notoriously complex. Rootline solves this with an advanced split-payment engine that goes far beyond standard payouts, supporting multi-level “split-in-split” logic and allowing Preo to configure, manage and report payments to multiple suppliers from a single transaction, a breakthrough in this industry. 

Traditionally, suppliers would have to wait until Christmas to get paid. With Rootline’s split-payment infrastructure, they now receive payouts shortly after their goods or services are delivered, instead of waiting for months.

The partnership: building trust, from Rootline to Preo’s clients

Preo describes their collaboration with Rootline as a partnership built on shared goals and close collaboration, strengthening confidence both internally and with clients.The collaboration has given Preo the foundation to handle payments at scale, creating a setup that delivers both control and clarity. Through close cooperation during onboarding and implementation, Rootline helped Preo establish a structure tailored to their business and the needs of their clients.

The results: transforming payments into a strategic advantage

Switching to Rootline didn’t just modernize Preo’s payment flow, it changed how the company operates. What was once a fragmented, manual process filled with uncertainty has become an automated, compliant, and fully transparent system that scales effortlessly during even the busiest seasons.

Early implementation focused on compliance improvements, laying the groundwork for significant efficiency gains; it completely transformed governance and payment handling, replacing complex manual reconciliations with structured split payments and automated payouts. This shift has proven groundbreaking for the festival and event industry, where delayed vendor payments and unclear money flows have long been the norm.

The new setup has elevated client experience, trust, and retention. Preo’s partners now have full visibility into every step of the payment journey, from the moment a customer makes a purchase to the point where vendors are paid. Preo’s partners now rely on the system for their own financial oversight.

Internally, Rootline’s infrastructure has given Preo the freedom to focus on growth, not administration. Onboarding new customers is smoother, reconciliation is faster, and compliance has shifted from a challenge to a competitive advantage.

What began as an effort to make payouts easier has evolved into a strategic growth driver,  enabling Preo to scale globally with a system that delivers transparency, reliability, and client trust end-to-end.

The future: setting a new standard

Preo sees huge potential in the event and festival space, where fragmented payment systems lack visibility and efficiency, and the way it’s always been done is what they’re aiming to change giving transparency and time back to their team, and their clients by implementing a system that allows for scaling with the business as it grows.

The partnership continues to evolve, positioning both Preo and Rootline to shape the future of payments in the live events industry.

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